You choose.

Similar to picking a phone provider or even where you shop for groceries, the energy market has been opened up for residents like you to shop around and choose the company you want to provide your electricity. Individual states began to deregulate their electricity markets in the 1990s, making electricity like any other product for sale in a free market where sellers must compete to win the business of customers. In a deregulated state, suppliers provide the electricity for your home via transmission lines that will continue to be managed and maintained by the utility, guaranteeing reliability of service.